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Covid Lockdown UK: Boris Johnson to unveil new ‘take the subsequent step safely’ slogan on Monday

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Boris Johnson will unveil new ‘take the subsequent step safely’ slogan to switch ‘keep at house’ order in first look at Downing Avenue’s new £2.6m press briefing room on Monday

  • Boris Johnson will make his debut look in Downing Avenue briefing room
  • PM will use the brand new press room in Quantity 9 Downing Avenue on Monday
  • In the meantime, the PM is claimed to be getting ready to announce new coronavirus slogan 

Boris Johnson will make his debut look in Downing Avenue’s newly-completed White Home-style press briefing room subsequent week because the PM prepares to unveil a brand new Authorities coronavirus slogan. 

Downing Avenue has confirmed the work on its £2.6million media room in Quantity 9 has now been accomplished.  

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Mr Johnson will use the room for the primary time on Monday as he hosts a press convention to replace the nation on his lockdown exit roadmap. 

The new Number Nine Downing Street press briefing room will be used for the first time next week

The brand new Quantity 9 Downing Avenue press briefing room will likely be used for the primary time subsequent week

Mr Johnson will use the room for the first time on Monday as he hosts a press conference to update the nation on his lockdown roadmap

Mr Johnson will use the room for the primary time on Monday as he hosts a press convention to replace the nation on his lockdown roadmap

The new briefing room in Number Nine Downing Street has drawn comparisons with the daily press briefing room in the White House

The brand new briefing room in Quantity 9 Downing Avenue has drawn comparisons with the day by day press briefing room within the White Home

How the Authorities’s Covid slogans have modified

‘Keep house, shield the NHS, save lives’

The Authorities’s preliminary slogan was launched when Boris Johnson first put the nation into lockdown in March final yr. 

It was usually repeated initially and finish of No10 press conferences as ministers tried to hammer house the significance of staying at house. 

‘Keep alert, management the virus, save lives’

Ministers modified their fundamental Covid-19 slogan in Could final yr as they started to ease lockdown restrictions.

Nevertheless, the brand new message was criticised by some for being obscure.

‘Fingers, face, area’

A spike in coronavirus circumstances in July final yr in some locations in England prompted the Authorities to impose native lockdowns. 

The PM’s determination to ‘pump the brakes’ coincided with a brand new message to folks to ceaselessly wash their fingers, cowl their face and maintain their distance from others. 

‘Let’s take this subsequent step safely’ 

The PM will reportedly announce a brand new slogan on Monday forward of the anticipated finish of the ‘keep at house’ order on March 29. 

Authorities steering will change to ‘keep native’ with the most recent slogan designed to emphasize the cautious method being taken by ministers to loosening restrictions.

The room will then be used to host all future Authorities coronavirus press briefings. 

Information of Mr Johnson’s debut within the room got here amid stories that he’s planning to ditch the ‘Keep Alert, Management The Virus, Save Lives’ slogan. 

Ministers have signed off on a brand new ‘let’s take this subsequent step safely’ slogan which can seem on Authorities adverts when the keep at house order is dropped from March 29, based on The Solar. 

Labour beforehand branded the hi-tech refurbishment in Quantity 9 Downing Avenue a ‘self-importance undertaking’.  

The Prime Minister’s Official Spokesman advised reporters at lunchtime: ‘Work on the briefing room in Quantity 9 Downing Avenue is now full, so going ahead all future coronavirus press conferences will happen over in Quantity 9.

‘They are going to start on Monday when the Prime Minister does a press convention in there.’

Mr Johnson’s press secretary Allegra Stratton stated the Authorities nonetheless deliberate to go forward with day by day televised briefings – the idea that was the primary driver behind creating the brand new media area.

The launch of the televised briefings had been anticipated as early because the autumn, however in January Quantity 10 stated they have been being delayed as ministers deliberate to carry common press conferences throughout the lockdown.

Foyer correspondents, the political reporters based mostly in Parliament, at the moment have day by day briefings with the Prime Minister’s Official Spokesman, or his deputy – each civil servants.

However below proposals set out in July final yr, a day session will likely be broadcast dwell from Quantity 9 Downing Avenue, led by Ms Stratton.

As a politically appointed particular adviser, fairly than an neutral civil servant, she’s going to be capable of take goal at opponents in addition to defend the Authorities’s actions.

Ms Stratton stated: ‘Sure, we’re (aspiring to go forward with the televised briefings) however we simply do not know but when. It’s all about hitting milestones within the roadmap.’

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