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So many celebrities are launching magnificence manufacturers lately (as should you did not know). At seemingly breakneck velocity and with no indicators of stopping, well-known people are turning their love of skincare, hair care, make-up, and wellness — and different individuals’s admiration of their gorgeousness — into booming companies. We have seen new product ranges from Alicia Keys, Jennifer Lopez, Selena Gomez, Pharrell, Woman Gaga, Rihanna — and people are simply the line-launching stars who’ve been on Attract covers within the final couple of years. There are numerous extra the place they got here from, and extra to return.
Fortunately, with just a little sleuthing and an entire lotta additional time on their arms, followers can examine to see if their favourite stars have filed a trademark software with america Patent and Trademark Workplace (USPTO), the federal company accountable for granting patents and registering logos. Anybody can use its Trademark Digital Search System (adorably referred to as TESS) to search for names or sure phrases, and generally, you hit the beauty-brand-breaking-news jackpot. That is how manufacturers like Fenty Pores and skin and Haus Magnificence had been came upon earlier than any official bulletins.
However as a substitute of anticipating you to put aside a number of hours every week to play trademark Sherlock, we’re doing the detective duties for you and rounding up all the newest more-than-just-a-rumor magnificence manufacturers that could be within the works if their trademark purposes get the go-ahead and the related celebrities comply with by means of on their entrepreneurial desires.