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Magnificence Founders on What They Discovered In the course of the Pandemic

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Final week marked the unofficial anniversary of the beginning of the COVID-19 pandemic within the US, and it is triggered lots of people to do some self-reflection on the place they have been this time final 12 months and what’s modified for them within the months that adopted. Final 12 months was tough, but it surely proved to be a tremendously laborious one for enterprise homeowners, lots of whom needed to cope with the highs and lows of entrepreneurship and main their respective corporations via a broken economic system, a racial reckoning, and one of the polarizing elections of our lifetime.

The pandemic has additionally had a major impact on the sweetness business: main magnificence retailers like Sephora and Ulta have been pressured to quickly shut most of their places attributable to security issues when COVID-19 instances first started to rise, and makeup sales reportedly plummeted by 52 p.c whereas ecommerce noticed a 68 percent growth in year-over-year revenue in March and April.

For sure, the handfuls of beauty-brand founders forward have skilled their fair proportion of ups and downs, and as laborious as it has been to take care of professionalism and maintain a transparent head all through such an uncommon 12 months, lots of them stay hopeful one 12 months later. Learn forward to see the teachings they’ve realized for the reason that begin of the pandemic.

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