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Mikayla Nogueira Is TikTok’s Favourite Make-up Artist | Interview

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Attract: When commencement got here round, what was your subsequent transfer?

Nogueira: My senior 12 months I needed to decide: Am I going to go to school and get a level or am I going to go to magnificence college to get a license? I battled with that. I ended up selecting school. I went to Bryant College in Smithfield, Rhode Island. It was wonderful, however I by no means gave up make-up utterly. I took shoppers on a regular basis in school, for sorority occasions and dances. What ended up occurring was we went house for spring break in March [2020] and midway by means of we bought an e-mail saying we’re not coming again to highschool, [that it would be] absolutely distant. I used to be devastated.

Attract: However then you definately discovered TikTok. What was the primary video you posted?

Nogueira: My mother, an elementary college social employee, giving college students a tour of the hen coop on our farm. It blew up, which I believed was actually unusual. That’s after I realized how the TikTok algorithm works. I might tried YouTube up to now. I had a Tumblr magnificence web page. I gave up as a result of it by no means went anyplace. But it surely’s simple to go viral on TikTok.

Attract: Wait, how does the algorithm work?


Nogueira: Your video is pushed out to a small group of people that have the chance to work together with it. When you obtain a good quantity of likes and feedback in addition to a excessive “watch time,” then your video can be pushed out to a different group of people that have that very same alternative. The higher the video, the upper likelihood of going viral. [Editor’s note: For the official word on how the TikTok algorithm works, you can check out this post on the platform’s blog.]

Attract: What was your first large magnificence hit?

Nogueira: I did a video about how I cowl my zits and it bought 15 million [views]. I used to be in a loopy state of shock. I needed to seize the second, so I simply stored posting. In my early movies, I used to be simply speaking about make-up. However then I began incorporating my feelings, issues [going on] in my life. That is after I began seeing the feedback. [People saying] they felt like I used to be their buddy. I used to be like, Okay, I like doing this. This could possibly be a profession.

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