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For those who’ve by no means gotten an ITZY tune caught in your head, you are about to. Maybelline New York simply introduced the Ok-pop group as its latest world spokesmodel, so ITZY is actually about to be in every single place. Yeji, Lia, Ryujin, Chaeryeong, and Yuna usually are not solely the primary Ok-pop stars to characterize Maybelline, however additionally they make up the primary musical group to ever achieve this, consider it or not. With this historic milestone of their profession, they be a part of the likes of Gigi Hadid and Storm Reid because the faces of the model. Might you think about all seven of them in a single picture? The thought is an excessive amount of for our brains to deal with.
Since debuting in 2019, ITZY has constantly introduced enjoyable, daring liner and playful, glittery eye make-up appears to be like to their performances and music movies, so this announcement solely barely stunned us. Again in January, Lia instructed Attract, “A giant a part of efficiency is, in fact, the dancing and facial expressions, however the styling can also be a really massive half as a result of it offers the vibe of the tune.” Ryujin even revealed she loves experimenting with make-up when she’s bored at residence, sweeping vibrant blushes throughout her cheeks. Evidently, this partnership is principally kismet.
“I’ve been watching ITZY’s inspiring rise and was drawn to how dynamic they’re each as a bunch and people,” Maybelline New York’s world model president, Trisha Ayyagari, shared in a press release. “ITZY champions self-love, individuality, and self-expression to their followers and world neighborhood.” We could not agree extra. Simply listen to “WANNABE,” and you will perceive why this information simply is smart.
ITZY can be kicking off their new gig by lending their faces to Maybelline’s Better of Magnificence Award-winning Hyper Straightforward Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia this spring, and we won’t wait to see what daring appears to be like they bring about to the campaigns. Our fingers are additionally crossed for a particular ITZY x Maybelline assortment, simply as Gigi Hadid as soon as graced us with.
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